Found at the Atlantic.

The project Made by Hand is a documentary series where we get to meet various people from Brooklyn that make stuff.

The first video is from Breuckelen Distilling Company, the first gin distiller in Brooklyn since prohibition. It’s a neat black and white production, about 6 minutes long where we get to meet the founder Brad Estabrooke. He talks about creating something from scratch and failing to succeed.

The website Made by Hand is also a very beautiful design that is responsive and displayed very nice on different screens from laptop and iPad to the smaller iPhone.

Campaign Monitor have been a well-known website for its design for some time now so there’s no question about “who was first”.

This video is cultural pornography at its best. It’s so inspiring to see that people can create such great things as this video. The director, Evan Dennis have created a masterpiece. For someone like me who enjoy the life of big cities and especially N.Y. this kind of video makes me wanna book a flight for tomorrow and get a new tattoo. My guess though is that more stuff from Evan Dennis.

The Swedish author of the concept, Andreas Hellqvist described the idea on blog and there was one sentence that caught my attention;

“When I started thinking about how to improve the notification system I felt almost immediately that Apple is all about apps, so why not make an app that handles this task”.

The concept is quite simple, yet it seems so right when you read it and watch the video (below). Sometimes the best thing to do isn’t the hardest one. The old phrase “less is more” was created for a reason. A phrase I like even more is “keep it simple”. When I design in my profession and in my projects I try to remind myself once in a while that keeping it simple is most often the best thing – for the user or recipient of the design.

Let us all hope that Apple takes a look at the concept video and decides to at least be influenced to a better notification system in the future updates of the iOS systems!

On his iOS wordpress blog you can read more about each of the scenarios like lock screen, application overview and more.

Mancx.com is a new service on the web that lets you trade information with others. Mancx vision is to make any and all information available at the right price.

I’ve been working together with the Mancx-team as the art director during the process of conceptualizing, prototyping and visualizing of the gui. My work has consisted of creating and delivering photoshop files to the developers and assist them in the development process. It has been a fun and exciting time (and as always, struggling at some times) and the time has finally come for Mancx to push the big button and welcome users to their site.

I would like you to check out the site and place an ad if you’re in need of information that you don’t have today.

The design for the “Home” page for a user at Mancx:

Given that the new website has been launched I thought that I should give you some insights from the work! As the CEO Carl Holmquist tells in a blog post the main focus for the update of the website was to communicate better to and with the visitors.

The design was much like the previous one, but had some changes here and there, not to the least the information provided via the website.

A whole new site structure was designed and a focus towards three different areas of business was created and displayed.

Take a look at the website or read more about the funding and new website over at TechCrunch or Arctic Startup.

After 2,5 years at Freespee the time has come for me to leave for a position as an Interaction Architect / Art Director at the Swedish usability and interaction design firm Antrop. I’m super-excited about my new job where I will work with very talented people and customers. Antrop has been around for about 10 years and have offices in Stockholm and Linköping. To mention a few customers antrop have worked with Stockholms Lokaltrafik, Riksgälden (Swedish National Debt Office), Posten (Swedens largest messaging and logistics operators), ABB, H&M.

It’s been a lot of fun with many different kind of challenges in my role as an Art Director at Freespee. I wish them the best of luck on their future journey to staying the leader in Call Tracking and Pay-Per-Call solutions for the Lead Generation industry.

In Sweden there’s another great example of videos that help describe the product they are selling. The online warehouse bygghemma.se for goods to your home when you for example need to build a new bathroom to tiling a new roof on your garage. The goods is price-ranged from a couple to thousands dollars. That means that if you’re going to purchase something quite expensive such as a new shower for, lets say $1.000 the website have to make you comfortable in your purchase. Pictures of the shower and the brand (if it’s a famous brand) will of course help the visitor to feel secure and go ahead with the purchase, but for this kind of website a video is perfect!

With a video you can get a good view of how it looks “in real life”, although it’s been recorded with video, but the fact that it looks like reality and that you almost can touch the shower controls make you feel even more comfortable buying the shower.

The web constantly evolve and website owners try to find new ways to make their website the best experience it can be. I love the idea that mankind is driven by evolution. It’s what keeps us all look forward over the hill for whats coming. Lets keep up with this and continue the evolution!