Freespee is my current employer where I’ve worked since fall 08′. One of my first challenges was to rebrand the company. First and foremost I started off with the logotype. The original logo was a green circle filled with gradients from green, yellow and white. I saw the transformation from a bud to a fully grown flower as a theme for the change. The colors where slightly changed and the flower was born. The typeface landed on Helvetica Rounded.
The previous logo before I joined Freespee.
