One of my last thing I did over at Freespee before I left for antrop, I made a facelift of the website. Since I work at antrop from the 1:st of february I was not around yesterday when Freespee launched the redesigned website together with info about the €1.1 million raised funding from Inventure.

Given that the new website has been launched I thought that I should give you some insights from the work! As the CEO Carl Holmquist tells in a blog post the main focus for the update of the website was to communicate better to and with the visitors.

The design was much like the previous one, but had some changes here and there, not to the least the information provided via the website.

A whole new site structure was designed and a focus towards three different areas of business was created and displayed.

Take a look at the website or read more about the funding and new website over at TechCrunch or Arctic Startup.

After 2,5 years at Freespee the time has come for me to leave for a position as an Interaction Architect / Art Director at the Swedish usability and interaction design firm Antrop. I’m super-excited about my new job where I will work with very talented people and customers. Antrop has been around for about 10 years and have offices in Stockholm and Linköping. To mention a few customers antrop have worked with Stockholms Lokaltrafik, Riksgälden (Swedish National Debt Office), Posten (Swedens largest messaging and logistics operators), ABB, H&M.

It’s been a lot of fun with many different kind of challenges in my role as an Art Director at Freespee. I wish them the best of luck on their future journey to staying the leader in Call Tracking and Pay-Per-Call solutions for the Lead Generation industry.

Recently i’ve been playing around with a new design for one of Freespee’s products, as a Facebook application.

I really loved it the first time I laid my hands on the iPhone GUI PSD package that the guys over at Teehan+Lax have been sharing to the world for some time now. When going in to work mode with a new user interface a pen and paper gets you very far – but when it comes to visualizing the ideas in to the details – a GUI in Photoshop is perfect. You can get in to the specifics and really get close to what the result is supposed to become. Surgeworks released a Facebook GUI Photoshop file earlier this year, and it’s really awesome! Almost everything I wanted to use was in the file. Sizes, graphical elements such as buttons and avatars where there. It’s all about building your mockup and not about getting stuck in creating the basics from Facebook.

What Surgeworks helps me with is time – one of mans most valuable things. So, Thank you Surgeworks for making my world a lot nicer.

At Freespee I did a small poster (A3) to put on notice boards across Uppsala University’s computer science department. The message says something similar to “Are you done with this now? Freespee’s looking for people. Apply at freespee.com/newjobs”.

Freespee.com is the website of my current employer. The company was about to launch their biggest product release and the website was in need of a redesign.

The new website was developed by me (Graphics in Photoshop/Illustrator and coding in php/css/xhtml). The main purpose with the site was to make it a portal for all Freespee visitors and users, everyone from high executives to “ordinary” civilians. A generic theme was created for the site, to match the different applications such as Freespee Analytics, Freespee Voice and Talky.

A carousel is used to display latest news and different cases.

Freespee is my current employer where I’ve worked since fall 08′. One of my first challenges was to rebrand the company. First and foremost I started off with the logotype. The original logo was a green circle filled with gradients from green, yellow and white. I saw the transformation from a bud to a fully grown flower as a theme for the change. The colors where slightly changed and the flower was born. The typeface landed on Helvetica Rounded.

The previous logo before I joined Freespee.

This logo is a work I made from scratch with pen and paper. My employer needed to brand the core technology that the applications were based on. I had earlier created the original Freespee-logo with the flower icon as a part of the Freespee branding. Since the core technology was a number engine, the flower was a base for a mix of numbers.

The logo was drawn in my moleskin and then imported to Illustrator. From idea, to pen and paper and the  final work in the computer.

Freespee Analytics is a tool for measuring call traffic and marketing activities. This has been one of the biggest project i’ve been involved in, at my employer Freespee.

I have done the whole GUI in Photoshop and worked together with my coworkers at Freespee making this service one of the most powerful in the business.

Talky is a voice microblog service locally in Sweden me and my colleagues at Freespee have created. I was in charge of sketching a mockup for a web service in the sparetime at office hours. The service is locally in Sweden and has been used by four guys during their expedition in swedish national park Sarek. This was a very interesting project for me, since I was in charge of both graphic and user interface design and started from scratch, with very little time to use.