At Freespee I did a small poster (A3) to put on notice boards across Uppsala University’s computer science department. The message says something similar to “Are you done with this now? Freespee’s looking for people. Apply at freespee.com/newjobs”.

Node Geo Survey is a company that specializes in advanced geo spatial services. In plain english it’s all about measuring the seafloor of the ocean.

My work with Node Geo Survey consisted of giving them a brand identity. I created a logo, website and optimized it for search engine results. The instructions from the client was to create a simple and minimalistic logo that was easy to understand. I chose the typeface News Gothic MT and created the three “waves” under the letter “o”, as a symbol of a radar measuring the underlying surface.

Bringing ideas to life is all about sketching, sketching and a little more sketching! Here’s the initial drawings from my first meeting with the client.

This logo is a work I made from scratch with pen and paper. My employer needed to brand the core technology that the applications were based on. I had earlier created the original Freespee-logo with the flower icon as a part of the Freespee branding. Since the core technology was a number engine, the flower was a base for a mix of numbers.

The logo was drawn in my moleskin and then imported to Illustrator. From idea, to pen and paper and the  final work in the computer.