Stikk is Swedens most alternative stickershop, where you can buy stickers for walls, laptops and iPhone. It’s a personal project that started off early 2010. The brand design was created in a short process and ended up in something I was quite pleased with. But now the time has come for a new facelift – starting off with the logo.
“Simple and playful” was my motto with the new logo, and I think both aspects got covered!
Freespee is my current employer where I’ve worked since fall 08′. One of my first challenges was to rebrand the company. First and foremost I started off with the logotype. The original logo was a green circle filled with gradients from green, yellow and white. I saw the transformation from a bud to a fully grown flower as a theme for the change. The colors where slightly changed and the flower was born. The typeface landed on Helvetica Rounded.
The previous logo before I joined Freespee.
In Sweden there is two webshops that sell toys for kids. A thought that came to my mind was how similar the logos are. Both have an animal steering a flying vehicle. Leksak.nu has a small cute bear flying an airplane, and on lekmer.se it’s a monkey in a helicopter. Is it a coincidence or something else? Either way, I guess it must be a bit annoying for the store that came second! My question now, is when are we going to see the first logo with a dog in a spaceship?
Node Geo Survey is a company that specializes in advanced geo spatial services. In plain english it’s all about measuring the seafloor of the ocean.
My work with Node Geo Survey consisted of giving them a brand identity. I created a logo, website and optimized it for search engine results. The instructions from the client was to create a simple and minimalistic logo that was easy to understand. I chose the typeface News Gothic MT and created the three “waves” under the letter “o”, as a symbol of a radar measuring the underlying surface.
Bringing ideas to life is all about sketching, sketching and a little more sketching! Here’s the initial drawings from my first meeting with the client.
This logo is a work I made from scratch with pen and paper. My employer needed to brand the core technology that the applications were based on. I had earlier created the original Freespee-logo with the flower icon as a part of the Freespee branding. Since the core technology was a number engine, the flower was a base for a mix of numbers.
The logo was drawn in my moleskin and then imported to Illustrator. From idea, to pen and paper and the final work in the computer.
